Canada Media Fund

The Ask

Create an educational video that builds awareness and educates the industry on the importance of the Persona-ID: a tool that collects and measures demographic data so that CMF can better distribute funds.

The Answer

Personify the checkbox within the survey, and tell a story of how simply checking a box can have huge positive effects for content creators in Canada.

CW- Schvonne Mckinney. AD- Ryan Semeniuk. CD- Rob Sweetman. Agency- 123 West